When you hear “business software” or report your thoughts might turn to binder binders stuffed with charts and spreadsheets. Or perhaps conference rooms brimming with executives trawling over slides. But these images are missing something vital: the ability to create value for businesses.
New technologies are cooperating with each other to improve software and business reporting. Cognitive software and machine learning will take care of the work, allowing humans more time to focus on engaging, value-driven tasks.
The winners of the new era are those who will redefine what it means to be an enterprise that is product-driven in all its facets, and use their products to acquire customers, retain them and expand. To do so they’ll need to incorporate PLG principles into the way they design, develop and distribute their products.
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